Facebook’s Soon to be Facelift
Facebook has given into the pressure of making it customisable. Well to a certain degree that is. Introducing ‘Facebook Timeline’. If you’re one who loves sharing who you are, what you did, where you’re from (nobody dare sing ‘As Long As You Love Me’) and just telling the whole world more, then you’re definitely going to have a ball with this upcoming feature from Facebook. As users begin gearing up for the new look and features, designers began working out a couple of smart designs. (Yep, we chose this design to be featured for the obvious Steve...
read moreLadies & Gentlemen, God is in the House
Sure. The major big league brands are all on board and even the politicians are riding the waves of the Social Media revolution. Sure, people are talking about them and hey, even we’re blogging about it all. But you know it’s a major step when even the big J.C. is in. Well, okay, maybe not exactly, but the Catholic Church is now using Digital Marketing to get themselves heard and above all, enhance their reputation. Led by a group of seminarians from the USA, they call this The Catholic Underground. The site has podcasts, shows and other digital material for download and...
read moreFrom Karate to Taekwando. What’s Digital Marketing? (BPC Solutions’ interview with BFM Radio)
On August 4, 2010, our darling director of BPC Solutions, Adrian Lim, was interviewed by Freda Liu of BFM Radio about the much talked about Digital Marketing. If you caught it on air, we hope you enjoyed it, but if you missed the chance to listen to the 20 minute interview, it’s been uploaded as a podcast on BFM’s Website! Gotta love the part about karate and kung-fu. ...
read moreWhen the Old Spice Gets Some Internet
Take a 70-year old product, a brilliant marketing idea, and throw in the powers of social media and what do you get? Old Spice. A prominent American grooming product for men, ‘Old Spice’ was beginning to be a little… well, old. In order to turn the perception that only your Dad uses ‘Old Spice’, they turned to social media to fuel its campaign garnering positive remarks from people across the globe, the critics, and especially getting attention and earning the label that “it’s cool”. Mashable.com looks at the ‘Old Spice’ campaign and...
read moreThe Power of a Human Touch
Just what makes Social Media such a darn powerful tool for businesses? Why did it practically take over the world and make services such as Facebook and Twitter a force to be reckon with? Well, Malaysia’ Adoi magazine has a little insight as to why… If “revolution” can be defined as a sudden and radical change in society, then the digital revolution continues to be one of the biggest in social history. Markets have changed – fundamentally, permanently, and irrevocably, and consumers are now woven into the information fabric of networked conversations. But revolutions,...
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